Some in the security sector suffer an ‘arrogance’ that puts their solutions, and the roles they play, far higher in the general ranking of importance than they would be placed by the end users who utilise them. This creates an unrealistic understanding of what the market is demanding, and can only end in tears!
There are certain things in life that can’t be denied. Centuries ago, people thought the earth was flat. Given the evidence at hand, you can sympathise with their thinking.
Whichever way you travelled, and for however long you travelled, you stayed the right way up. If you placed an object on a table, it stayed there. Sometimes it would stay there for hours, days, weeks or even months. All indications where that it stayed there because the earth was the right way up.
Explorers set off to … well … explore the world. Those who came back reported that other lands were also the right way up, as were the oceans they’d crossed. It all seemed to indicate that the earth was flat. Those that didn’t come back were presumed to have sailed off the edge of the flat earth.
Today if you try to espouse that the earth is flat, you’ll probably be on the receiving end of some harsh remarks. People will laugh at you, they’ll doubt your sanity, and if you persist in your claims you’ll end up receiving an ever decreasing number of invitations to social events. You might end up in the nut house.
We can laugh at the ‘flat-earthers’, because it’s obvious that earth is not flat. Not at all. Not one tiny bit.
Within the security industry we have a diverse number of technologies. Some are new and are constantly developing. Others are at a more mature stage of evolution. A few are past their prime and only still exist because production facilities, tooling and raw materials exist, thus allowing them to be produced at a low cost. For those who have a significant investment in production, tooling and materials, there is a path often followed by manufacturers producing disrupted technologies. Attempts are made to squeeze the last bit of performance out of the offerings in order to gain the final drops of revenue before facing the expense of moving forwards.
Selling old technology isn’t easy, and those tasked with doing so resort to ever stranger claims. They’re a bit like the flat-earthers really.
I’ve lost count of the number of times I’ve been told that end users don’t want networked solutions. Every time I hear that I smell a whole bunch of something, and it ain’t bananas!
End users and investing in networked technologies to run their businesses. The systems help them be more competitive, control their facilities, manage vital data and increase operational efficiency. The systems allow them to communicate with staff, customers and industry peers. They allow data to be shared and managed in real time from anywhere in the world. They add benefits for businesses and organisations, and make companies increased levels of profit.
Additionally, in their home lives, those making these business investments use the technology to deliver increased amounts of flexibility, comfort and simplicity.
However, seemingly they want out-dated technology and limited options for their so-called ‘hi tech’ security system.