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Business Intelligence: Genetec Retail Sense

by Benchmark

Genetec’s Retail Sense is an application that leverages existing security infrastructure to deliver insight into in-store customer behaviours and trends for retail marketing, operations and merchandising teams. By adding value to a traditional security and surveillance system, Retail Sense ensures that end user expectations are exceeded by leveraging data captured by the security system for business and management tasks.

The continuing emergence of e-commerce trends, a requirement for higher consumer connectivity and increased customer expectations are changing retail dynamics and present new challenges for retail organisations.

Traditional high street retailers that are able to consistently deliver a superior customer experience are seeing an increase of footfall with higher in-store conversions. Gaining an intimate understanding of shoppers’ behaviours is an essential part of the retail evolution, and this can be achieved using security and surveillance technologies if systems are designed intelligently and devices are appropriately deployed.

With Genetec Retail Sense, retailers can use existing security infrastructure to transform the customer experience by maximising the time staff can spend with shoppers. This reduces abandonment whilst also boosting display and promotion effectiveness to drive high levels of traffic at the point of sale. The results of the intelligence-gathering application can be used to tailor product placement and store layout decisions.

Through real-time insights generated in reports by Retail Sense, retailers can utilise the intelligence gathered, allowing them to better understand consumers, make informed decisions and increase both consumer engagement and in-store profitability.

Genetec Retail Sense works with new or existing installations and is available on a subscription basis. The application is compatible with Genetec Security Center, the company’s unified security platform, which will allow the use of a mix of cameras and other hardware from third party manufacturers.

Retail Sense includes visitor counting, directional analysis, heat mapping, unlimited reports and a 30-day storage retention period.

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