Benchmark is the security industry’s trusted source of business news, technology innovations and applications, company profiles, event coverage, and video interviews. Its strength resides in its close relationships and inside knowledge of the security industry.
Aimed at informing installers, specifiers, and end-users, Benchmark offers a journalistic perspective on the manufacturers, companies, personalities, and innovations that form the bedrock of the electronic security industry. Its objective is to shed light on how technology is changing the different aspects of a range of vertical markets, such as retail, health, hospitality, critical Infrastructure, education and transport, to name but a few.
The areas covered include access control, automation, CCTV, rapid deployment, cloud services, storage, physical security, and technology integration.
The multi-discipline approach gives you better results
Established nearly twenty years ago, the website is the central hub of the Benchmark portfolio, supported by a monthly digital magazine, multi-format social media coverage, e-blasts and e-newsletters.
Benchmark offers a unique perspective on the manufacturers, companies, personalities, and innovations that form the bedrock of the electronic security industry. Its objective is to shed light on how technology is changing the different aspects of a range of vertical markets such as retail, health, hospitality, critical infrastructure, education, and transport while also providing an overview of the innovators behind these advances and the direction of future markets.
Register to Benchmark Newsletter here
Social Media
Benchmark has a presence on all the major social media channels: Twitter, Facebook, Instagram, LinkedIn, and YouTube.
Today, social media networking is an essential business tool that enables content to be shared beyond country boundaries. Each of these digital outlets requires refining the message and frequency of content delivery.
Our engagement channels include:
Twitter provides Benchmark with a fast and fleeting platform for microblogging
communications, which requires constant and frequent feeding.
Follow: twitter.com/benchmarkmag
Benchmark’s LinkedIn feed is aimed at higher-level executives.
In it, you can find leadership content, and longer and more insightful articles.
Connect: www.linkedin.com/company/benchmark-magazine
Facebook is where installers and end-users interact with Benchmark the most.
On Facebook, professionals and companies can share their projects and day-to-day activities.
Like: www.facebook.com/benchmarkmagazineonline
YouTube is the second largest search engine today, and Benchmark is growing
its audience daily with exclusive video interviews hosted on its channel.
Subscribe: www.youtube.com/c/BenchmarkMagazine
We use Instagram to showcase industry insights, product innovations, event highlights, expert interviews, and security trends through visually engaging posts, infographics, and videos
Follow: https://www.instagram.com/benchmarksmartsolutions/
Benchmark Innovation Awards
Technology innovation is the lifeblood of today’s security market. Every installation needs to respond to specific security concerns and requirements, but it also needs to address the expectations of the user in not only performance and efficiency but ROI.
The annual Benchmark Innovation Awards campaign focuses on the technologies, solutions, services, and products that strengthen and further the advancement of the security sector. It also recognises the value-added of truly innovative systems.
The awards finalists are nominated by Benchmark readers and featured widely across our portfolio of digital outlets. They are also extensively presented in our annual “Guide to Security Innovation” publication.
Check the awards here
Promotional packages
With ROI as the cornerstone of Benchmark’s content delivery portfolio, there are a host of promotional opportunities available to enable partners to reach and engage with our global security technology audience.
Supported with post-campaign data, each package is designed to drive innovation and build market share.
CONTENT PROMOTION: Delivering your content message in an extensive and strategic multimedia package…
PRODUCT LAUNCH: Promotion of your new launches with our specially designed three-month package…
PROFILE: Our exclusive and prestigious service is designed to present you as one of the industry’s innovators…
Check out the Benchmark Media pack here.