Home Benchmark Innovation AwardsIDIS’s Smart Privacy Masks innovation strikes the perfect balance between privacy and security requirements

IDIS’s Smart Privacy Masks innovation strikes the perfect balance between privacy and security requirements

by Benchmark Magazine

IDIS’s new, patented Smart Privacy Masks technology is a patented innovation that strikes to perfect balance between privacy, security, and safety during live video monitoring.

It supports critical live surveillance operations by enhancing both the ease of use and the accuracy of real-time video feeds, while also protecting individual privacy. It prevents mask peeling and finely calibrates mask strength between scene foregrounds and backgrounds.

With traditional approaches, poorly calibrated masking can be a problem when crowds are being viewed, and details can be lost when no distinction is made between scene foregrounds and backgrounds.

Accurate pixelation

In contrast, with Smart Privacy Masks, pixelation is accurately applied to each individual person so that spill-over blurring does not affect the surrounding scene, and masking intensity is calibrated between foreground and background objects. As a result, individuals’ actions and interactions with others can be seen with enhanced clarity, and in the background of the scene, potentially vital details remain clear.

IDIS Smart Video Masks offers outstanding value and is available free of charge to users of IDIS’s enterprise-class Video Management System (VMS), IDIS Solution Suite. 

Privacy masking problems

IDIS Smart Privacy Masks solves two long-standing problems that limit the effectiveness of conventional privacy masking solutions.

Firstly, with conventional systems, masking areas can be easily peeled off to reveal the underlying image, which can result in unauthorized viewing of unmasked footage, leading to potential security breaches, litigation risks, and a loss of confidence in the organization’s privacy policies. With Smart Privacy Masks, the power of IDIS Deep Learning Analytics (IDLA) improves recognition accuracy and prevents this unpeeling. Now, only authorised users can view unmasked footage, ensuring compliance with privacy policies and operational security requirements.

Mask intensity adjustment

Secondly, conventional techniques apply the same masking strength to both distant and close objects, making it difficult for surveillance operators to identify or clearly see distant objects. To solve this problem and make footage easier to view, Smart Privacy Masks adjusts the masking intensity according to distance.

Conventional live privacy masking technologies rely on either object detection, heatmap techniques, or zone settings. With its patented Smart Privacy Masks solution, IDIS combines the strengths of each of these approaches to adjust mosaic strengths more sensitively.

Strict privacy requirements

In public settings with strict privacy and data protection requirements individuals, including those facing heightened risks, are protected from unintentional exposure in live video feeds, especially when screens may be visible to unauthorized individuals.

IDIS Smart Privacy Masks is a patented innovation that aligns with IDIS’s end-to-end video surveillance offering, which systems integrators will be familiar with: delivering fit-for-purpose, cyber-secure solutions with extended lifecycles and low total cost of ownership.

Smart Privacy Masks technology is a finalist in the Video Management Software Innovation category of the Benchmark Innovation Awards 2025

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