Hanwha Techwin has introduced a business intelligence application which enables retailers to gain a greater understanding of customer behaviour and buying patterns.
Wisenet Retail Insight utilises people counting, heat mapping and queue management applications running on selected Wisenet Q and Wisenet X fixed lens and fish-eye cameras to display statistical analytics on a centralised dashboard, along with other practical information such as weather reports.
Accessed from anywhere on the network, Retail Insight is a web-based application which consolidates the data captured by the three analytics applications running on up to 500 Wisenet Q or X series cameras and presents it on a customisable dashboard.
Retailers are able to take advantage of the captured data to measure the impact of advertising, on-line promotions and other marketing activities for people who enter their stores, as well as making best use of human resources in order to manage the peaks and troughs of customer flow at checkouts.
Retail Insight generates reports in a variety of formats including PDF, Excel, CSV or HTML, whilst with the help of five customisable tabbed screens, users are able to view real-time updates on a wide range of activities, including the number of store visitors, as well as data on queue congestion times and heat mapping information, showing the busiest areas of a store.