Trust has become a defining benchmark for video technology in 2025. As AI systems grow more powerful, organisations are expecting clarity around data ethics, protection, and long-term accountability.
Milestone’s Responsible Technology programme reflects this shift. The company says “the responsible use of video technology is vital for protecting individual rights and maintaining trust”. Project Hafnia supports this through ethically sourced, regulation-ready datasets that enable developers to build models “up to 30 times faster while ensuring accuracy, data integrity, and compliance”.
i-PRO also stresses the importance of trust in the design and deployment of AI-enabled video. The company makes cybersecurity “a core technology from the design stage”, aligning its development with GDPR principles and global certifications such as ISO/IEC 27001. By running AI workloads at the edge, i-PRO reduces reliance on cloud infrastructure and lowers data transfer risks, helping organisations protect sensitive information. The company also follows the ISO/IEC 42001 standard for AI management, reinforcing transparency in how its algorithms are built and governed. Even its entry-level cameras support FIPS 140-3 Level 3, reflecting a commitment to robust security and responsible innovation.
Cybersecurity and Evidential Integrity
IDIS continues to champion secure-by-design approaches. Their engineers highlight the risks created by weak device configuration, noting that “when engineers are under pressure, they often reuse or write down passwords, which is where vulnerabilities begin”. DirectIP’s mutual authentication tackles this at installation.
Evidential integrity is gaining more attention, too. IDIS’s Chained Fingerprint technology cryptographically links every recorded frame to the next, ensuring tampering is detected immediately.
Environmental Responsibility Across the Lifecycle
Environmental responsibility has become a strategic priority across the supply chain. Hikvision reports “1.5M kWh of electricity saved through green techniques and equipment”, alongside renewable energy purchases, photovoltaic generation, and trade-in schemes designed to extend material life.
Taken together, these developments show a sector becoming more intelligent, more flexible, and considerably more accountable as it moves into 2026. Buyers increasingly expect transparency, sustainability, cybersecurity, and responsible AI from the outset – standards that will continue to shape product development and procurement in the year ahead.