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Home Business LILIN Appoints Quality Essential Distribution for the UK

LILIN Appoints Quality Essential Distribution for the UK

by Geny Caloisi
LILIN UK has appointed Quality Essential Distribution as its sole distributor for the UK security market. LILIN and QED want to simplify installers’ purchasing journey by streamlining the security channel.

The companies have a similar ethos and energy, resulting in an exciting partnership to provide high levels of support to customers. Initial sales and product training were conducted in 2023, and QED is ready to hit the ground running with this new product range.

LILIN UK CEO Steve Liddiard says, “I’m excited to work with Andy and his team. Their initial enthusiastic response and approach to training have been wonderful to see. I believe this new partnership will firmly re-establish LILIN’s position in the security market. The current demand for non-Chinese, NDAA-compliant products is at a high, and we’re looking to give installers more value by putting profit back into the security sector.”

QED CEO Andy Barker is similarly enthusiastic: “We at QED are very excited to be working alongside a worldwide leading CCTV Security manufacturer like LILIN, offering quality CCTV products which comply with the UK government guidelines and putting profitability back into the installer’s pockets.”

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