Home Case Study Managing people flow at Vorbasse Market with AI

Managing people flow at Vorbasse Market with AI

by Geny Caloisi

Vorbasse Market, known as “Denmark’s Biggest Family Tradition”, is visited by up to 250,000 people every year. It began in 1730 as a horse and trader market, and this continues, with the area hosting up to 500 horses, 650 traders and more than 200 small animal traders annually. It has also expanded to include a campsite, one of Denmark’s largest travelling fairgrounds, and an entertainment programme that includes DJs and live music.

The team at Vorbasse Market needed a way to manage queues, crowds and bottlenecks in critical areas around the market while also ensuring the safety of visitors, traders, animals, and equipment. Operators needed easy oversight of many different areas of the market and to respond quickly to any events that required their attention. Round-the-clock monitoring was especially vital because the market is not locked up at night, with members of the public still able to access areas within it. The team was also looking for cameras with IR features to improve visibility at night and in bad weather.

Improving situational awareness 24/7

The team turned to installer Outscale and Hanwha Vision to provide an intelligent, easy-to-use video surveillance system for 24/7 monitoring of Vorbasse Market. In total, 55 X and P Series cameras were installed across the site, with 45 of these XNV-6080R vandal-resistant IR dome cameras complemented by PND-A9081RV AI dome cameras.

PND-A9081RV AI dome cameras work alongside these cameras with deep learning built into each device. This reduces false alarms, alerting operators to genuine events, decreasing their fatigue and frustration, and helping teams work more efficiently. The cameras can detect loitering, different sounds, tampering, shock detection (which can indicate someone hitting the camera), and face mask-wearing. In addition, the PND-A9081RV comes with BestShot to help with bandwidth and storage limitations by only sharing the best captures of an image with operators.

Clear imagery with the XNV-6080R

The XNV-6080R cameras feature video analytics that alert operators to loitering and tampering, plus audio detection for noises such as shouting or screaming. With Hallway View, operators are able to monitor narrow areas such as walkways and around fences. To deliver clear images day and night, the cameras come with IR that has a viewable length of 50m as well as Lens Distortion Correction which ensures natural-looking images.

PTZ and bullet cameras complement AI

The PND-A9081RV can complete PTZ handovers to the XNP-8250R IR PTZ camera to help operators better understand an event’s context or track an object’s movement across the market. There are also bullet cameras, the XNO-8083R and XNO-C7083R, on-site that use AI analytics to detect objects (people, faces, and vehicles), virtual line crossing, motion, tampering, audio, shock, and appear/disappear. In addition, integrations with automatic number plate recognition (ANPR) ensure operators know what vehicles are on-site and can aid them in managing parking capacity.

Video footage is shared with operators via a video wall that the Wave VMS powers. This enables the team to see and understand events as they unfold quickly and to track individuals and vehicles at Vorbasse Market easily. Ground staff can also view footage via smartphones or tablets, allowing them visibility across the entire market while on-site and doing security patrols.

Video insights to enhance visitor experiences

As well as protecting visitors, video data insights are being shared with Vorbasse Market leadership to inform future planning. Popular routes through the market can be widened to reduce bottlenecks, for example, or staffing schedules can be planned based on seasonal data. People counting is used by the Vorbasse Market team to manage the flow of customers through the area, ensure crowds are managed effectively for safety, and offer the best visitor experience. Areas can be proactively closed before they become overcrowded.

By consolidating all footage into a single place, operators now have a greater understanding of activities across the market when open and closed. AI allows them to keep abreast of any potential risks while managing crowds and proactively responding to events. This ensures that visitors to Vorbasse Market leave with wholly positive memories.

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