California, USA-based Identiv announced the appointment of Kirsten Newquist as President of IoT Solutions. This appointment comes at a significant juncture for Identiv as the company progresses with its transaction with security solutions provider Vitaprotech, anticipated to conclude in the third quarter of 2024, pending stockholder and regulatory approvals.
With a background rich in corporate leadership spanning nearly three decades, Newquist brings invaluable expertise to drive the growth of Identiv’s leading speciality IoT solutions business. Her appointment underscores Identiv’s commitment to the digital transformation of global healthcare and related segments.
Newquist’s professional journey boasts a diverse range of roles, including corporate strategy, business development, product marketing, and global sales and marketing. Prior to joining Identiv, she spent 17 years at Avery Dennison Corporation, culminating in her role as Global Vice President of Avery Dennison Smartrac, where she oversaw the RFID division. Notably, her tenure at Avery included transformative leadership positions, such as Global Vice President and General Manager of Avery Dennison Medical, where she drove substantial sales growth and profitability through innovative product strategies and expanded manufacturing capabilities.
Expressing her enthusiasm for her new role, Ms. Newquist highlighted Identiv’s unique position in the specialty IoT market and its potential for expansion across various sectors, including healthcare, industrial, luxury goods, and specialty retail. She emphasized Identiv’s significant progress in healthcare, pharmaceuticals, and medical devices, noting the company’s promising strides toward life-enhancing applications that prioritize patient safety and outcomes.
James Ousley, Chairman of the Board of Identiv, lauded Ms. Newquist’s appointment, citing her market vision and customer-centric approach as pivotal assets for driving value creation and solidifying Identiv’s position as a specialty IoT leader. Likewise, Steven Humphreys, CEO of Identiv, expressed confidence in Ms. Newquist’s leadership, citing her expertise in RFID, particularly within the healthcare sector, and her track record of identifying new applications and fostering operational excellence.
This strategic move aligns with Identiv’s vision to capitalise on emerging market opportunities, particularly within the digital healthcare revolution, positioning the company as a key enabler of transformative technologies in today’s dynamic global landscape.