Home EditorialOncam Unveils Direct-to-Cloud Platform

Oncam Unveils Direct-to-Cloud Platform

by Geny Caloisi

Oncam has announced the next phase in its evolution – a direct-to-cloud, end-to-end video platform designed to simplify deployment, empower integrators, and advance enterprise surveillance. The development marks a strategic shift for the company as it extends its expertise in intelligent imaging into a fully connected, cloud-first ecosystem.

Developed by Oncam’s UK and US engineering teams, the new platform integrates AI-enabled cameras, intelligent IoT devices, and cloud-based video management software to deliver smarter performance with reduced complexity. Maintaining its commitment to openness and interoperability, Oncam’s goal is to remove barriers to cloud adoption and provide flexible options for integrators and end users alike.

“This marks an exciting new chapter for Oncam,” said Scott Brothers, Chief Operating Officer. “We’re combining two decades of imaging innovation with a modern approach to AI, cloud, and connectivity, always with our channel partners in mind. Our channel-first strategy remains central as we invite select integrators to join as Founding Partners and help shape what’s next for the industry.”

Smarter, Safer, Simpler Surveillance

Central to the roadmap is Oncam Core – a unified web and mobile platform offering real-time visibility and actionable insights across the surveillance ecosystem. Built on open standards and fully ONVIF-compliant, it integrates seamlessly with third-party cameras, while Oncam’s own edge-optimised devices are designed to unlock the full potential of the system’s cloud-native architecture.

The next-generation camera family – including bullet, dome, turret, and panoramic models – is being developed for direct-to-cloud, plug-and-play deployment. Fully NDAA and TAA compliant, the cameras feature dual SD slots for edge resilience, PoE and USB-C power options, integrated Wi-Fi and Bluetooth, and on-device AI acceleration for edge analytics.

Technology Partners Driving the Platform

Oncam is working with several leading technology providers to deliver this new platform. Qualcomm Dragonwing™ processors enable on-device AI, supporting behaviour detection, facial recognition, and anomaly alerts with minimal bandwidth demand.

“By combining Qualcomm Dragonwing processors with Oncam’s imaging expertise, we’re unlocking a new generation of smart cameras capable of advanced analytics and real-time insights at the edge,” said Sebastiano Di Filippo, Senior Director, Business Development, Qualcomm Europe, Inc.

Edge recording will be powered by Sandisk® high-endurance storage, reducing the need for traditional NVR infrastructure. “Our collaboration with Oncam demonstrates how high-endurance edge storage can transform surveillance, making intelligent video systems more reliable, cost-efficient, and scalable,” said Russell Ruben, Director, Technical Segment Marketing, Sandisk.

Cloud services will be hosted on Amazon Web Services (AWS), ensuring scalability, security, and global reliability.

“We’re designing for resilience at every layer, from intelligent devices at the edge to a secure, scalable cloud backbone,” explained Jon Marsh, Chief Technology Officer at Oncam. “That combination will give integrators and enterprises faster deployment, lower maintenance, and a clear path toward full cloud adoption.”

Commitment to Existing Partners

As the company moves forward with its direct-to-cloud strategy, Oncam says it remains committed to supporting its existing product lines, partnerships, and integrations. Strategic alliances and support programmes will continue as part of the brand’s evolving roadmap.

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