Home Business Optex appoints new head of sales for UK and Ireland

Optex appoints new head of sales for UK and Ireland

by Geny Caloisi

As part of OPTEX’s efforts to expand and strengthen its capabilities across the region, the company has appointed Lawrence Peters as Head of Sales in the UK and Ireland.

The role of Lawrence will be to lead and implement OPTEX’s domestic sales and growth strategy, with a focus on new customer acquisition in the retail, logistics, data center, critical infrastructure and residential sectors. In addition, he will ensure OPTEX continues to deliver the highest level of technical support and customer service to its installers, system integrators, and distributor partners.

“OPTEX has earned its reputation as a global leader in sensing and detection solutions, renowned for developing and innovating its portfolio of intelligent, versatile technologies that enhance safety and security across multiple applications,” says Lawrence.

“I look forward to working closely with our expert team, harnessing their wide-ranging product and industry knowledge to ensure we are providing the highest quality solutions and service for our customers and partners that meet their objectives.”

Lawrence has been in the security industry for almost 20 years, including 10 years as a leader. A proven track record in developing and delivering long-term projects makes him an ideal candidate for the position of Sales Director – UK and Ireland for a leading temporary site security provider.

Ben Linklater, Commercial Director, says Lawrence’s extensive experience and knowledge will be a major asset: “Lawrence joins us at an exciting time for the business, and is further proof of our commitment to invest in quality people and grow our product and service lines to meet the ever-changing needs of our UK and Irish customers,” says Ben.


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