Home Business Milestone adopts G7 Code of Conduct for Artificial Intelligence

Milestone adopts G7 Code of Conduct for Artificial Intelligence

by Geny Caloisi

Milestone Systems, a provider of data-driven video technology software, has decided to adopt and implement the G7 Code of Conduct for advanced Artificial Intelligence (AI) systems, becoming one of the first companies to do so.

The International Guiding Principles on Artificial Intelligence (AI) and a voluntary Code of Conduct for AI developers under the Hiroshima AI process complement the legally binding rules that the EU co-legislators are currently finalising under the EU AI Act.

Four pillars make up the Hiroshima AI Process comprehensive policy framework:

  • Analysis of priority risks, challenges and opportunities of generative AI, 
  • The Hiroshima Process International Guiding Principles for all AI actors in the AI eco-system, 
  • The Hiroshima Process International Code of Conduct for Organisations Developing Advanced AI Systems, 
  • Project-based cooperation in support of the development of responsible AI tools and best practices.

“We need rules to ensure AI is being developed to serve humanity. But companies should not wait for regulation. They must take their own steps to identify and resolve the weaknesses and pitfalls of the AI they develop,” says Thomas Jensen, CEO of Milestone Systems, and continues: “When it comes to AI-enabled video, we have just scratched the surface of its potential benefits and uses. However, we also understand some of the pitfalls, such as bias and false positives.”

“At Milestone Systems, we are taking significant steps to address potential weaknesses of our tools. By signing up to the G7 Code of Conduct, we will continue to focus our efforts on building our software with trust, transparency, and accountability at the front of our minds.”

The International Code of Conduct for Organisations Developing Advanced AI Systems aims to promote safe, secure, and trustworthy AI worldwide. G7 leaders agreed on it at the end of October 2023 alongside a set of Guiding Principles for the world’s most powerful democracies to follow when developing new AI systems. 

Milestone System’s decision comes from the European Union agreeing on its own AI Act.

“While we applaud the AI Act, it will take a while before it is implemented, potentially a couple of years. In the meantime, we believe companies should strive to stay ahead of the regulation,” Thomas Jensen says and adds:

“We must not shutter innovation, but to prevent a public and regulatory backlash, AI businesses should strive to build trustworthy AI. Adopting the G7 Code of Conduct is one step all companies should take to help ensure responsible use of technology and foster public trust in its new possibilities.”

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