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Home Business Security & Safety Things rebrands to Azena

Security & Safety Things rebrands to Azena

by Geny Caloisi
Security & Safety Things has rebranded as Azena. The new brand name underscores its corporate growth on the smart cameras’ platform and positions it for the next chapter in its ambitious plans to redefine video analytics. 

With a growing slate of global customer and partner collaborations and expanding geographic coverage, Azena will continue to increase the value of its platform for systems integrators and end customers. 

Since its market introduction in 2018, Azena has grown to more than 120 employees spread across its headquarters in Munich, its technology Innovation Accelerator facility in Pittsburgh, and another development hub in Eindhoven, The Netherlands, all supporting the Azena open platform for smart cameras. The Azena platform is comprised of an open operating system for cameras and an Application Store with nearly 100 Artificial Intelligence (AI)-enabled video analytics apps. It enables smart cameras to run multiple apps directly on the device simultaneously. Integrators can flexibly add or change apps on one or multiple cameras as needed for their customers and use any of the 15 cameras from six different manufacturer partners in a variety of form factors.

“Systems integrators play a crucial role in connecting the video analytic edge devices on our platform into the larger system landscape for a truly data-driven approach to security, operational intelligence and automation,” said Hartmut Schaper, chief executive officer, Azena. “Our new identity as Azena positions us for improved name recognition and market presence as we continue to add functionality and the potential for expansion into new markets for our systems integrator partners.” 

The Azena Application Store features apps that address more than 40 different use cases in at least 25 different vertical markets, ranging from traditional perimeter security, retail loss prevention and occupancy management to stadium security and even the unique needs of aquaculture.

Systems integrator Prosegur, a large security company, will be collaborating with Azena to use analytics on the edge as part of its Security Operations Center (SOC) as a service offering. By deploying more sophisticated analytics to measure activity or automatically verify alarms, incoming alarm traffic from customer sites can be prefiltered, reducing the number of alarms needing to be handled by human operators in the SOC, enabling a more appropriate response.

Integrators will find a host of other new features in the Azena platform designed to leverage device management capabilities and remote access for diagnosis and maintenance to cameras on a customer site, using Azena’s digital twin architecture. 

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