Home News IPS Rebrands to Reflect Market Changes

IPS Rebrands to Reflect Market Changes

by Benchmark

Securiton Germany, application specialist and manufacturer of security technology, is setting new accents for its IPS brand. With a new design, Securiton underlines its revamped sales and communications strategies for its video business, aimed at customers in the security and high-security sectors including the energy sector, public authorities and the military. In addition to the primary target market of Germany, the focus is also on the UK, France, Spain and Norway.

The familiar look of the IPS Intelligent Video Analytics brand has undergone modernisation, and the tagline for IPS has changed from Intelligent Video Analytics to  Intelligent Video Software, emphasising the brand promise of offering video analytics and video management from a single source. This illustrates the software products have been developed with and for each other from the very beginning, resulting in highly stable video security solutions and reliable early warning systems.

IPS has been active in the video security market for more than 55 years. Securiton is a pioneer in this field and has made a name for itself with reliable high-end video technology, made in Germany. Since its inception, the high-quality software solutions have been constantly developed and refined, and are always at the technological cutting edge.

IPS Intelligent Video Software has been part of Securiton Germany, a company of the Securitas Group Switzerland, since 2006. In introducing the new corporate design at Securiton, the IPS look and feel will be an integral part of the new communication strategy.

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